Convention and Event Management


Conventionand Event Management

Conventionand Event Management

Conventionand event management has become immensely crucial in the contemporaryhuman society. It primarily involves the creation and direction, aswell as planning every form of events. Nevertheless, not every eventmanagement endeavor is necessarily successful, something that couldbe blamed on a myriad of factors. In successfully planning andmanaging an event, varied issues have to be taken care of. First, thetiming of the event must be chosen carefully. This would involveresearching on any important events pertaining to the industry so asto determine whether there exists any other events whose timing mayconflict or hamper the success of the event (Chaturvedi,2009).In addition, it is imperative that no effort is spared in marketingor promoting the event. Varied avenues of promoting may be usedincluding website marketing, social media and emails, as well asoffline techniques such as posters, adverts in local dailies andflyers among others (Chaturvedi,2009).Further, it is imperative that the registration for the event is madeas simple as possible. Scholars note that irrespective of theenticing nature of the event, continuous and tedious registrationwould be a major turnoff. Online registration should be offered andmade as simple as possible and customized to meet the varying needs(Chaturvedi,2009).These could be complemented by other incentives such as varyingpayment options, discount codes and group rates so as to appeal to awider group of potential attendees.

Whileevent management can be pretty much hectic, getting the right eventmanagers can be relieving. It is always our duty to ensure that theevents that we manage are not only successful but that they runwithout much hustle on the side of the client. With more than 2decades in experience, we have managed to build strong networks withnumerous players and providers who would ensure that everything thatis required in event management would be provided, thereby reducingthe hustle.


Chaturvedi,A. (2009).&nbspEventManagement: A Professional &amp Development Approach.Global India Pubns.

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