Effects of Advertisements
Firmsand business people have found their way into luring possibleconsumers into buying their commodities through various forms andmodes of advertising. Advertising has become a foundation ofmarketing products and maximizing the sales. Chapter 19 of the book‘Navigating America: Information Competency and Research for theTwenty First Century’ has five specific articles that talks aboutadvertising. These chapters have found a way of explaining howadvertisers are exploiting consumers by taking advantage of theirvarious needs and appeals. This paper has looked at three articlesfrom this chapter. The paper explains how the articles are showinghow consumers are lured into buying things that are not good fortheir health and general well-being through advertising. The threearticles highlighted in this paper are ‘Fighting Obesity whileFronting for Junk foods’ by Barbara Meltz,‘Group want Shrek offthe Anti-obesity campaign’ by David Grey and ‘New Branded worldFrom No Logo’ by Naomi Klein. The first two articles arespecifically concerned about the rate at which American kids areoverweight and it is all through ‘misled’ advertising. NaomiKlein explains how manufactures are using people’s emotions to selltheir products through advertising. The paper explains these threearticles in length and how people don’t necessarily get what theysee, feel or hear through various modes of advertising.
Asnoted byGary(2012), it’s impossible to walk along any learning institution laneor premises and not be able to find any form of advertising. Theseforms of ads range from food stuffs to learning materials such asstationery and among others. However, Meltz (2012) reports that thedemerits of these advertisements outweighs its merits by far. ThroughMeltz (2012) study, it was noted that a big number of Americans areoverweight and obese. To a larger extent, ads have contributed somuch to this (Gary, 2012). Advertisements have taken a new course.The media is basically full of these ads and even variousinstitutions have continued the journey of advertising. Televisions,radios, posters, brand logos and co-operate logos are just but a fewforms of advertising that most manufactures are using to capture theattention of their possible consumers and customers. The variousforms of advertisement are all around us. They make up what novelistDon Relillo calls our cultural ‘white noises’ (Klein, 2012).Advertising is endless. The notion of the firms wanting to sell athought or a desire rather than a product seems to be very effective,even though it is most likely strange.
Howcan people stay fit and healthy? Nowadays, in as much as people wantto stay healthy and keep away from junk foods and unhealthylifestyle, advertisement has made it a bit harder since people arebuying the idea rather than looking at the consequences of a product.[Thesis Statement]
Asnoted by Meltz (2012), not all advertisements are effective when itcomes to fighting obesity and overweight. The idea of selling adesire or a though, instead of a product may seem bizarre, but itseems to be contributing largely to higher rates of obesity as wellas leading to people buying a product just for the sake of it. Anexample to backup this point is a statement from Susan Linn, who isan instructor in psychiatry at Harvard Medical School, who says,“Surely, Health and Human Services can find a better spokespersonfor healthy living than a character who is a walking advertisementfor McDonald’s sugary cereals, cookies and candy” [CITATION Dav12 l 1033 ].Linn statement emerged as a result of Children Advocacy Groups whodemanded the Health and Human Services department to get an animationcalled Shrek off the health advert (Gary, 2012). It is worth notingthat, Shrek is a huge cartoon that’s applied in fightinganti-obesity campaign. Additionally, quite a number of healthcampaigners (such as The Robert Wood Johnson Foundation and amongothers) have commented that there are too many unhealthy foods in theadvertisement. The Children Advocacy Groups supported Linn’sstatement by saying that she’s right to stand up for the Americankids. The Children Advocacy Groups added that, you cannot be anadvocate of healthy living when you yourself, you are not healthy.That is being hypocritical as well as unrealistic. Shrek is totallythe opposite of what he advocates for. He is out of shape, unhealthyhe eats junk foods as well as snacks that make him overweight. Consequently, The Children Advocacy Groups urged the Health and HumanService to start walking their talk by having a healthy spokespersonto carry out the ad. If not, this will continue to have a negativeinfluence on the American kids as they will continue eating unhealthyfoods thus leading them to be obese.
Somescholars like Meltz (2012) says, “Shrek is conveying the messagethat, ‘Hey, I’m overweight, I’m out of shape and I eat lots ofsnacks. I’m adding physical activity to my lifestyle so I can behealthier, you should too.’” According to Meltz (2012), it istotally ironical as well as dangerously naive for someone to fightobesity and overweight while on the other hand one is having afrontage for junk foods. It more evidently, according to Meltz (2012)that Shrek should not be an advocate of a healthy living. Meltz(2012) continues arguing that, there is contradiction of interest andpurpose in this advert. Exercising alone cannot keep you healthy, oneneeds to eat a balanced diet as well as watch what they consume so asto be healthy and stay far away from overweight and obesity (Meltz,2012).
Nowadays,it is a norm for many producers to brand already existing productsthan manufacture products and sell them. However, some producers ormanufactures as noted in this paper provides misleading informationto their end consumers. For instance, Shrek provides an ironic advertregarding healthy lifestyle, but in linguistic, it can be understoodas a style of writing (satirical), but presenting this to laymanpeoples who are the majority will result to hoodwink. And as thethesis statement says, in as much as people want to stay healthy andkeep away from junk foods and unhealthy lifestyle, advertisement hasmade it a bit harder since people are buying the idea rather thanlooking at the consequences of a product.
Gary, D. (2012). Group wants Shrek off Anti-obesity Campaign. In J. Wart, Navigating America: Information competency and reserch for the twenty-fisrt century (pp. 174-175(580)). Washington, DC: Adventures Works press.
Klein, N. (2012). New brande World From No Logo. In J. Warts, Navigating America: Information competency and reserch for the twenty-fisrt century (pp. 140-151(546-557)). Washington, DC: Adventures Works Press.
Meltz, B. (2012). Fighting Obesity but fronting for Junk foods. In J. Warts, Navigating America: Information competency and reserch for the twenty-fisrt century (pp. 175-176(581-582)). Washington, DC: Adventure works press.