Nameof the student
Nameof the institution
Technologicalinnovators are on theedgeof incorporatingeveryhumanactivitywith a device.Deviceswith betterfeaturesthat can performseveralfunctionssimultaneouslyfindtheir wayinto themarket.Technology companiesare alwayson eachother`sheeltryingto outdoeachotherin thedevelopmentof betterdevices.Thetechnology industry,forthisreason,enjoysnewentrantsnowandthencourtesyto thiscompetition.Thesedevicesrangefrom computers,smartphonesandcameras among others. There is theneedto reducehumanmanualeffortandanytechnological advancementthat comesto fillthisgapenjoysa bettermarketshare(Pace, 2013). One of therecentlyinnovated devicesthat incorporateseveralfeaturesis the.Background
GoogleGlass is a devicemanufacturedby Google, anditfirsthitthemarketsin theUnited States of America. Thedeviceresemblesa pairof spectaclesbutitdoesnot havelenses.Theuser can geta visualimageof informationthat formsin frontof his eyes,in thesameway,a Smartphone does.Thevisibilityis enhancedby opticalheadmounteddisplay(Pace, 2013).Thosewhouseitcan communicatevia theinternet with theapplicationof thenaturallanguageprocess.Through thisdevice,thehuman-computer communicationis enhanced.Itoperatesusing voicecommandsandtilting. Italsohas a touchpad on thesideswhenusers can pressforinstruction(Wendy, 2013).
Themostdistinguishablefeatureof thisdeviceis thatitcan be usedto makevideo callsandtakepictures.Users can alsouseitto searchthewebwithout usingtheir hands(Wendy, 2013).Theproductfirstaccessedthemarketin May 2013 in theUnitedStatesof America. Thecompanyidentifiedpioneerusers, andtheygottheir firstshipmentat the costof ne thousand five hundred dollars.During thisfirstshipment,onlyeight thousand piecesweresoldto pre-identifiedcustomers.
GoogleGlass is one of a kinditthetechnology market.Medicaldoctorshavebeenon thefrontlinein adoptingthetechnology becausetheycan useto exploredelicatefeatureswithout straining.Medical studentscan alsoenjoya livestreaming of surgerieswhiletheyare stillin class.Thekindof technology expressedhereis not under anycompetitionsince theotherwearable deviceslike Pebble,Fitbit,andMoveriohavenot yetestablisheda strongnichein themarket.Thereis hope for positive returns and theproductwill enjoythelargestmarketsharein theworldin thiscategory(Wei, 2014).
Afterits releaseon themarket,thesalesamounted to eight hundred andthirty-one thousand pieces.Thecompanyestimatesthatthisyear,theproductwill sellmorethan two million pieces.Thestrategicplanshowsthatitis possiblefortheproductto hit21 million piecesby theyear2018 (Wei, 2014). An opportunityto makegreatsalesexistwhencomparedto thesoaring saleof tablets.Muchof thefeaturesthat tabletshave are availablein a wearable devicethat is expectedto growmorefashionablewith time.
Anannualgrowthof 41% is expected in thenextfive years.Thebattlewill be between Apple, Microsoft, Google andFacebook. Marketexpertsare veryoptimisticthatGoogle will emergethevictorin thiscompetition.Thevictoryis owedto theagreementthat theothercompanieshavewith Android that will maimtheir independencein themarket(Gaweret al. 2012).
Althoughtheproductfacessomecompetitionfrom otherwearable devices,Google enjoysa largeadvertisingsharein theUnited States. Ifthisis wellutilized,theproductwill continuebeingaheadof therestof themarket.Google owns44% of theworldadvertisingmarket.Theshareis thebestplatformfortheproductto makehighsales.Through thealreadyestablishednichesandloyalcustomers,theproductwill be ableto hitthe21 million salesby theyear2018 (Ranck, 2012).
Googleglassis moreof an infantinto themarket.Thewearable devicemarketalsois not welldeveloped.Theproductcomesin at a goodtimebecauseitdoesnot seekto disruptanothertechnology. Thenumberof wearable devicesin theworldis stilllow,anditis expectedto standat 170 million by theyear2017 (Ranck, 2012). Thecompanyis anticipatingto usethemarketingpowerithas bothin andtheworldover to concurthenichebefore theyearcomes.
WhentheSmartphonefirsthitthemarket,everyone washappybecauseanypersonwith littleeducationcould useit.The will surpasstheSmartphone becausemanysectorshaveadopteditandcustomized itto their environment.Doctorswereamong thefirstpeopleto adopttheglass.Securityagents,as wellas firefighters, haveembracedit.Educationinstitutionsespeciallymedicalcollegeshavefounditusefulbecauseof its abilityto recordcasesandprovidea livestream.Thefeaturesof thisdeviceare applicablein themajorityof theoccupations.
However,there is a resistancethat is loomingwith theconsumersof thisdevice.One technological resistanceis thattheglasseswill shutpeopleawayfrom therealworldaround them. Havingtheglasson with cut-off socialinteractionsas since peoplewill concentratesomuchon whattheyseein on thescreen(Goldman, 2012).
Inadditionto this,whenrecording,its batterylifecan lastonly forforty-five minutes.Somepeoplefeelthatthismay not suitthem whenthey are makinglongerrecordings.Its priceis stillhighandnot readilyaffordable to theaverageconsumer.Thedeviceis goingfor1500$-3000$.the priceis a bittoohigh.There is alsotheissueof privacy.Anything uploaded usingthedevicegoesto theGoogle server, andotherpeoplemight access.Sensitiveprofessionsmight considerthisa riskto data proliferation(Goldman, 2012).In conclusion,
Technological innovators always come up with better devices every time they announce a new entrant into the market. Currently, innovation is inclined towards coming up with devices that incorporate most of the needs of the user.
Google Glass presents the world with the latest technology in the wearable devices industry. Its features enable it to be usable in many occupations.
The market future of the Google Glass is very bright, and this is owed to the large social market that Google enjoys in the world.
It is possible for the product to be selling more than 21 million pieces worldwide by 2018. The prediction has between made by marketing researchers who place Google ahead of its competitors in the market.
Gawer,A., Cusumano, M., & Strategy, D. (2012). Howcompaniesbecomeplatformleaders.SloanManagement Review,49. (1), 45-57.
Goldman,D. (2012, June 27).GoogleGlasses are $1,500 – andyoucan`t havethemRetrievedhttp://money.cnn.com/2012/06/27/technology/google-glasses/index.htm
Pace,S. (2013). Lookingat innovationthrough CCT glasses:Consumer Culture Theory and Innovation.Journalof Innovation Management,1(1), 38-54.
Ranck,J. (2012). Thewearable computing market:A Global Analysis. Pearson:New York.
Wei,J. (2014). HowWearables Intersect with theCloud andtheInternet of Things: Considerations forthedevelopers of wearables.ConsumerElectronics Magazine,3(3), 53-56.
Wendy,G. (2013). Doctorsamong earlyadopters of . CanadianMedical Association Journal,185(16), 1385-1385.