Lecturer

Digital Media on Journalism

Across the world, traditional media house organizations andjournalists have come to realize that the digital media especiallythe internet, which includes social media sites, continues to have animpact on their work. Buckingham (76) stated that the majority of thejournalists interviewed in the recent U.S journalists’ survey saidthat the internet and precisely the social media, is dictating thespeed of their tone, speed, editorial success and their reporting. Inmy view, the digital media is having an adverse impact on journalism,and one way it is doing this is by convergence that is to say, themedia – print, radio, telephones, and television – is merging andexpanding in a manner that allows the digital media to have theindependence that does not depend on the traditional forms of mediaoutlets (Healey 101).

As more people shift away from traditional media outlets to acquireinformation, they are slowly embracing digital media, for example theinternet and social media sites, media companies and othertraditional media providers are negatively affected since they are nolonger depended for information. As it is known, they use thisplatform to also sell their products, and will soon be demanded toconsider the negative implications as a result of merging cables,telecommunications, and broadcasts that can lead to conflicts.

Journalists and media houses could not be depended on anymore sinceregular citizens will have the potential to acquire and report almostimmediately than most of the traditional media corporation could do.For example, there are swarms of upcoming journalists that haverealized this impact and are now putting digital media especially thesocial media into use, which adds grassroots dimension to this medialandscape. According to Rolls (109), bloggers and other youngjournalists are using mainstream news sources at the same timecritiquing print media while they turn their attention online torespond to these articles by posting additional information tocounterpoint and provide their contextual perspectives. Increasingly,to the disadvantaged mainstream journalism, the public are nowturning to the internet for online sources to acquire news thusreflecting on the growing trust and believe in alternative media.

As much as there is reaction of fear and uncertainty to in some ofthe traditional media corporations, others have realized thisnegative impact and they are now adopting and integrating openpublishing features to online versions of their own. Healey (119)gave an example of the Guardian and a few other mainstream mediaoutlets that have incorporated blogs to their websites. BBC’swebsite, on the other hand, is posting readers photos andreader-contributed content to reach out to the audience online. Thereis also increasing number of mainstream media outlets that are nowscanning online sources and blogs with the objective of reaching outto the online masses. It has also affected the way journalist areworking since a number of them have been trained to blog live fromcourtrooms, Baghdad or elsewhere that allows them to post emergingnews updates in real time (Buckingham 86).

In conclusion, as the public sifts more to a more participatory formof journalism, the mainstream media continues to experience negativeimpact for lack of audience. The impact that the digital media hashad on journalism as forced the mainstream media to shiftincrementally and slowly away from the norm, where few peoplecommunicate to large masses towards a more participatory andinclusive model whereby the public also have voices.

Works Cited

Buckingham, David. Youth, Identity, and Digital Media.Cambridge, Mass: MIT Press, 2008. Print.

Healey, Justin. Social Impacts of Digital Media. Thirroul,N.S.W: Spinney Press, 2011. Internet resource.

Rolls, Albert. New Media. Bronx, NY: H.W. Wilson, 2006. Print.

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