Pepsi Drink Evaluation
PEPSI DRINK EVALUATION 7
Pepsi is a wonderful American-based carbonated drink that wasdeveloped by Caleb Bradham. Originally, the drink was named afterthe inventor, Bradham, and thus carried the brand name Brad’sDrink. Since then, the names of the soft drink have been changed tothe current name diet pepsi, which captures the attention of theconsumers and edge out the fierce competition from other populardrinks. The brief write up will seek to develop a comprehensiveevaluation of diet pepsi by reporting on the current design,branding, packaging, as well as warranty of the product.
The name of the product under evaluation is diet pepsi. Although thename might vary to pepsi-cola I some parts of the US, the officialname diet pepsi, and the characters in the name utilize the lowercase. The positive aspect of the product name (pepsi) is thatconsumers identify the product with lots of ease (Kotler &Armstrong, 2012). Further, name was derived from pepsinogen, whichdescribes a digestive enzyme. Therefore, customers can easilyidentify the product with a benefit of aiding digestion.
Pepsi is manufactured by PepsiCo Inc. The corporation is amultinational beverage and food business whose headquarters are inpurchase, New York. PepsiCo focus on distribution, manufacturing andmarketing beverages and snacks among other food products (Lawless &Heymann, 2010). The name of the corporation was obtained following amerger between Frito-lay and Pepsi-Cola. The company has continued toexpand following a number of acquisitions in the process of itsgrowth.
Features and Benefits
It is imperative point out that, diet pepsi is a carbonated softdrink of type cola. The color for the soft drink is caramel E-150d,which does not vary so much from diet coke color (Pride &Ferrell, 2006). It is a sweet drink that is favored by both young andaged.
Drawing from the mind and intentions of diet pepsi inventor, Bradham,pepsi was supposed to provide consumers with a drink rich in benefits(Kotler & Armstrong, 2012). Besides refreshing and providing lotsof energy to the consumer, pepsi aids in digestion, and so the namepepsi derived digestive enzyme pepsinogen. A bottle of pepsi isprobably enough to give an individual a substantial energy boost.
Levels of Perceived Quality of pepsi
Pepsi have registered a considerably high levels of perceived qualityby the consumers, which seems to come second to coke. Owing to itsbrand name, which is easy to pronounce, identify and recall,consumers perceive pepsi to be of high quality. Notably, there areother close associations that consumers consider in their perceivedquality levels. For instance, pepsi is readily available to almosteveryone in the globe (Kotler & Armstrong, 2012). Theavailability is coupled with packaging, which is done in convenientplastic containers and metallic cans. Further, there is ampleinformation concerning the ingredients of pepsi in the cover thatgrants the consumers a chance to know the energy values of the drink.Pepsi is also offered at most affordable prices (Kotler, 2013).Finally, information concerning the origin of pepsi is readilyavailable and it is provided orderly manner. Hence, consumers canfeed their curiosity on how the product was invented and developed tothe current state.
Product Line/Assortment Design
PepsiCo manufactures a range of products that are released to theconsumers along with pepsi. Considering both product width andproduct depth pepsi fall under the category of drinks (Lawless &Heymann, 2010). Under this category, there are juices and otherbeverages. The juices are Tropicana, which has a number of flavorsthat have been developed to capture consumer tastes and preferencesincluding mango, mixed fruit and pineapple (Kotler & Armstrong,2012). Other beverages include Aquafina, lipton iced tea andGatorade. The drinks are further categorized into cold drinks, whichinclude pepsi that has diet pepsi and pepsi max. Further, mountaindew, Miranda, brisk, sierra mist and 7 up are among other colddrinks.
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Pepsi falls under the class of convenience products. Consumerspurchase pepsi frequently, with minimum buying effort and comparisonto quench their thirst. The drink can be purchased from any shop thatstocks, especially during hot days or to be served during parties(Pride & Ferrell, 2006). It is absolutely easy to buy a pepsidrink that even minors can buy it, without any problems.
The product that is under evaluation was branded pepsi, and the nameis unique and easy to be identified by consumers. The name pepsiprovides a clue for the buyers about the quality of the product,especially the notion of the drink aiding consumers in digestion(Kotler, 2013). PepsiCo Corporation have benefited a lot from thebrand name including legal shield for exceptional products (Kotler &Armstrong, 2012). The company has utilized branding as a basis forwhich the unique qualities of the product are built, besides aidingin segmenting markets.
Pepsi is packaged in both plastic and metallic containers that areconvenient for consumer purchase, use and disposal or recycling. Thedrink is also packaged in containers of varying sizes to meetdifferent customer demands and needs for quantity (Pride &Ferrell, 2006). For instance, there are two liter and half literplastic bottles, which are accompanied 330 ml cans.
Pepsi’s warranty policy is embedded in its top quality drink, whosetaste, color, ingredients and food value have remained consistentever since. The idea is to make sure that pepsi is manufacturedfollowing the strict rules to produce a flawless drink. Thecorporation do not wait for customers to complain to improve theirproducts (Lawless & Heymann, 2010). Products are designed andproduced to perfection. It is noteworthy that, there was not much tosay concerning the negative side or weaknesses of the aboveconsiderations on pepsi. Although the drink have not reached tolevels of coke, it will probably get there with time.
Kotler, P. (2013). Principles of marketing: Student valueedition. S.l.: Prentice Hall.
Kotler, P., & Armstrong, G. (2012). Principles ofmarketing. Boston: Pearson Prentice Hall.
Lawless, H. T., & Heymann, H. (2010). Sensory Evaluationof Food: Principles and Practices. New York, NY: SpringerScience+Business Media, LLC.
Pride, W. M., & Ferrell, O. C. (2006). Marketing:Concepts and strategies. Boston: Houghton Mifflin Co.