SWOT Analysis of University of Illinois Springfield

SWOTAnalysis of University of Illinois Springfield

SWOTmodel is an analysis that is used by most firms to determine theinternal strengths and weaknesses of a firm. At the same time, thisanalysis is used by most managers to know the environmentalopportunities as well as threats that a company may be facing, eitherat the present time or in future. SWOT is an abbreviation for the‘Strengths, Weaknesses, Opportunities and Threats. It is a systemthat is extensively used by themanagers any firm to create a quicksummary of an organization’s strategic position. Basically, SWOTmodel is established on the hypothesis that an effective strategystems from a thorough ‘fit’ between the internal resources of anorganization (strengths and weaknesses) and the firm’s externalsituation (opportunities and threats). As per this technology, afavorable ‘fit’ will increase a company’s strengths andopportunities as it decreases the possible weaknesses and threats ofsuch a company. If the SWOT analysis is applied in an accurate way,this plain assumption has influentialeffects for the scheme of asuccessful strategy. When it comes to education sector, SWOT modelcan be well applied by managers to create a quick overview of theinstitution’s strategic situation. This research paper is basicallybased on business driven expertise and career aspirations foreducation industry. The paper looks at how the University of Illinois(U of I) has applied the SWOT model in the technology of UIS so as toadd business value, the buying criteria for the decision makers andtwo examples of University of Illinois competitors.

Universityof Illinois Springfield

TheUniversity of Illinois’s strategic planning committee had adiscussion on strengths and weaknesses comparative to theuniversity’s competition. The planning committee of U of Icommenced on first identifying who the institution’s competitorsare. In as much as some of the SWOTs overlap and contradict, theystill form the foundation for a contemplative discussion concerningthe future of the University of Illinois. Under the list ofcompetitors, there are two categories or examples. These areon-campus programs’ major competitors and major competitors foronline programs [ CITATION Mat11 l 1033 ].From the on-campus programs, the university has many competitors butthis helps it to mature and make the institution successful. Theseare Illinois State University, Southern Illinois University(Carbondale), Western Illinois University, Southern IllinoisUniversity (Edward), Eastern Illinois University, Illinois College,Northern Illinois University, Bradley and McKendree [ CITATION Mat11 l 1033 ].The SWOTs analysis has helped the university identify its strengthsas well as weaknesses when it comes to internal strategic planning.The strategic planning committee has used SWOTs model purposely onthe ground that after determining their strengths, they will knowtheir weaknesses and work on them. The major competitors ofUniversity of Illinois on online programs are University of PhoenixOnline, SUNY Learning Network, Arizona Universities Network, UMassOnline, Michigan State, University of Texas System, University ofWisconsin Extension and University of Maryland University College [ CITATION Mat11 l 1033 ].For online competitors, the university has been able to determineopportunities as well as know the threats that these rivals pose tothe institution[ CITATION Zac12 l 1033 ].

Toadd business value, the strategic planning committee of theUniversity of Illinois has applied SWOT analysis to its system [ CITATION Mat11 l 1033 ].This has enables the U of I to succeed in its endeavors.

Someof the university’s strengths are:

  1. University of Illinois The University enjoys the popularity of its name as well as its originality. It might not be a monopolistic name but most people prefer its on-campus programs to the competitors [ CITATION Mat11 l 1033 ].

  2. Affordability of their on-campus programs: The U of I’s on-campus programs are much cheaper as compared to the competitors’. This makes the programs more affordable by many. This still has not compromised the quality of education that is offered using the on-campus programs[ CITATION Zac12 l 1033 ].

  3. The strategic Location of the U of I: The University is located in strategic place in state capital where many can access it (Camilla, 1993). This makes it more accessible by many students as compared to its competitors.

  4. Interdisciplinary and experiential education at both the undergraduate and graduate levels: The level at which the U of I offers its courses is high. There are a number of interdisciplinary and pragmatic courses not only for undergraduates but graduates as well [ CITATION Zac12 l 1033 ].

  5. Faculty service to the university and the larger community: The teaching staff is committed to offering a number of services to the university as well as the whole community at large.

  6. Exhaustiveness, quality, and growth of online education: Online education is widely and speedily growing. This has place the U of I at a higher level of competition as compared to its competitors. The online programs have as well increased the university’s level of success in terms of finances[ CITATION Zac12 l 1033 ].

  7. Proficiency in teaching non-traditional students: At the University of Illinois, Non-traditional students are not excluded (Kenneth, 1992). There are experts who teach such students.

  8. Full-time teaching staffs teachalmost all classes, and there is a solid bond as well as a high level of collaboration between teaching staff and students [ CITATION Zac12 l 1033 ].

  9. Capital Scholars Honors Program as a model of an integrated honors curriculum in a living-learning community.

Uof I Weaknesses

Theuniversity has quite a number of weaknesses that the strategicplanning committee found. Under various programs offered by theuniversity, the committee used SWOT analysis to identify theseweaknesses [ CITATION Mat11 l 1033 ].Some of these weaknesses are outlined below

  • Low level of funding in several departments as well as programs

  • Lack of monetaryprovision for teaching staff Scholarship

  • Ethnic, racial and cultural assortment were found to be so thin

  • Deteriorating matriculation from the mid 1990 to late1990, this was ultimately followed by jagged forms of growth (Winkle, 1998).

  • Lack of enough staff at several levels

  • Lack of adequatemeansfor enrolling, maintenance, advising, and marketing – all the things needed to enrolland maintain students

  • Lack of infrastructure – including physical, financial, and human resources insufficient capital funds to support all that we want to do

  • Underdeveloped campus life and facilities

  • Lack of more undergraduate degree programs [ CITATION Zac12 l 1033 ].

Opportunitiesof USI

  1. Online opportunities that are offered to all students in the whole world.

  2. Everybody is able to continue their education regardless of their age

  3. Exchange programs for global and off-campus studies.

UISThreats

  1. Increased rivalry from public universities that are near Illinois.

  2. Risk of losing good teaching staff and other faculty to other learning institutions due to better chances [ CITATION Mat11 l 1033 ].

Conclusion

Uof I has a greater chance of growing even more with the technology ofUIS. This technology will always help the university to know thelevel of its progress and realize where to rectify so as to beat itscompetitors. The UIS added value to the institution by making itidentify the competitors and use SWOT analysis to assess thestrategic position of the university and come up with propermeasures.

References

Harrison, M. (2011, November 15). UIS Strategic plan. Retrieved from UIS Strategic plan website: http://www.uis.edu/strategicplan/plan/sectiontwo

Kennedy, Z. (2012, February 8). u of I SWOT analysis. Retrieved from u of I SWOT analysis web: http://web.extension.illinois.edu/cfiv/eb249/entry_4617/

Camilla A. Quinn, (1993). &quotSoldiers on Our Streets: the Effects of a Civil War Military Camp on the Springfield Community.&quot Illinois Historical Journal 1993 86(4): 245–256. Issn: 0748-8149.

Kenneth J. Winkle, (1992). &quotThe Voters of Lincoln`s Springfield: Migration and Political Participation in an Antebellum City.&quot Journal of Social History 1992 25(3): 595–611. Issn: 0022-4529

Winkle, Kenneth J. (1998). &quotThe Second Party System in Lincoln`s Springfield.&quot Civil War History 1998 44(4): 267–284. Issn: 0009-8078

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