Why the general manager should make changes to accommodate female

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Whythegeneralmanagershould makechangesto accommodatefemaleleisuretravelers.

Itis theprimaryroleof thegeneralmanagerto adjustthetypeandqualityof servicesofferedin a hotelin orderto takeadvantageof thefemale-driven consumption.There are two majorstrategiesthat will helpthegeneralmanagerin attractingthewomenleisuretravelers.First,offeringlow-fat foodswill attractwomenleisuretravelersto thehotel.Thisis becausewomenare weightconsciousthan maletravelers,andwill alwaysavoidhotelsthat offeroilyfoods(Manlar1). Secondly,women,unlikemenwhomay travelto changegeographicallocationandseenewthings,seekformaximumcomfortduring their stayin a hotel.Therefore,thegeneralmanagershould ensurethatroomsare spacious,well-lit, morecolorful,andcomfortableto sleepin.

Themaximumcomfortof femaleleisuretravelerscannot beachievedunless moreservicesare addedto thehotel.Forexample,securityservices(includingthepersonalsafety,fire-exit, andin-room safes)are crucialforfemaletravelers(Manlar1). Thegeneralmanagershould ensurethatputin placesolidsecuritymeasures,includingthedeadbolts fordoors,coveredparking, andwell-lit walkways. In addition,themanagershould adda widerangeof bodyfitnessservicesto accommodatefemaletravelerswhohavebecomehealthfreaks.Someof thefitnessfacilitiesto beaddedinthehotelincludeyoga station,spinningequipment,andfree-weightequipment.Someof thekeyamenitiesthatthegeneralmanagershould updateforthesafetyandcomfortof femaletravelersincludebathroom,laundryfacilities,Wi-Fi, hairdryers, andthermostat controls(Manlar1).

Thelistof additionalservicesthatthegeneralmanagerwill needdictates that somephysicalchangesin thehotelare inevitable.Forexample,thenewfitnessfacilitiesforwomenmay requiretheconstructionof aspecialroominsteadof installingthem in theusualroomswhereheavyweightmachinesformaletravelersareinstalled.In addition,someaspects(suchas coloringandspaciousrooms)of femalecomfortwill forcethehotelmanagementto makethephysicalchangesin hotelroomsto accommodatethenewsizeandoutlookrequirements.In conclusion,updatingthehotelfacilitiesandamenitieswill helpthehotelestablisha goodrelationshipwith thefemaleleisuretravelers.

Workcited

Manlar,R. Five ways to attract women travelers to your hotel. Hotelpgix.2015. Web. February 9 2015.

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